Cross-Cultural Communication In Global Business

Sharpen your intercultural communication skills to effectively operate in today's global economy!

Live, Online

Starting date



3 Hours



Course Description

Learn how to improve your cultural intelligence

As the international business landscape becomes more diverse and less restricted by borders, companies cannot afford to neglect the importance of understanding cross-cultural communication and building global business competencies.

Intercultural or cross-cultural business communication is one of the most critical factors contributing to business growth and success in today's complex global business environment.

Without proper intercultural communication awareness, it is easy to make mistakes and create misunderstandings that can be costly.

The Cross-Cultural Communication in Global Business course introduces business professionals to cross-cultural communication and the tools they need to improve their communication skills and success with intercultural encounters.

This course goes beyond awareness and focuses on specific tools for avoiding miscommunication and misunderstanding created by cultural differences and lack of knowledge of cultural norms.

Throughout this course, you will learn key concepts and theories to strengthen your global awareness and sharpen your intercultural communication skills to interact and manage more effectively across cultures.


By the end of this course, participants should be able to:

  • Define intercultural communication and identify the benefits of intercultural communication skills in global business.
  • Identify what can hinder intercultural communication.
  • Understand how our unconscious biases lead to strained cross-cultural communication.
  • Examine how we perceive ourselves in our own culture and how people from other cultures perceive us.
  • Use Hofstede's Cultural Dimensions Theory to identify practical differences between specific cultures and countries.
  • Implement strategies for communicating more effectively with different cultures.


  • The meaning of intercultural competence
  • Elements and characteristics of culture
  • The cultural iceberg
  • Benefits of improving cross-cultural communication in the workplace
  • Obstacles to intercultural communication such as culture shock, culture clash, stereotypes, and prejudices
  • Verbal and non-verbal behaviors
  • Cultural value dimensions, based on the theories of Geert Hofstede, Edward T. Hall, Charles Hampden-Turner, and Fons Trompenaars

Who could benefit from attending this training?
People who could benefit from attending this course include:

  • Entrepreneurs or business owners who do business or looking to do business internationally.
  • High-level managers who deal with clients and business partners from different countries.
  • Team members who work in multicultural teams.
  • Salespeople who sell their products internationally.
  • HR departments that want to have a better idea of how to communicate with staff from different cultures and backgrounds.
  • Nonprofit executives who attend meetings with international delegates.
  • Anyone who needs to communicate with people from various cultural backgrounds.
This course builds foundational knowledge in a virtual small group setting. Participants can join in-depth discussions and breakout activities to explore the ideas of cross-cultural interaction and how they can apply cross-cultural communication skills in their workplace.

Participants will leave this course with a greater sense of openness, inclusiveness, sensitivity, and the ability to interact respectfully with people from varied backgrounds.
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